Newcastle major hotel groups target tourists


NewcastleGateshead Convention Bureau will break new ground next month by actively targeting Germany for the first time as a new market for business visitors.

The Convention Bureau will attend IMEX the international markets expo in Frankfurt for the very first time in a bid to target the more than 3,000 German conference buyers expected to attend the show.

The exhibition which has become the worldwide benchmark for the meetings and incentive travel industry is also anticipated to attract around 9,000 representatives from over 130 other countries from national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers and trade associations.

Ian Taylor, Commercial Director for NewcastleGateshead Initiative, said:” With low cost flights now being well established from Munich, Cologne Bonne, Hanover, Dusseldorf and Berlin it makes perfect sense for us to now add Germany to our growing list of international markets.

“Targeting the business community in Frankfurt builds upon Newcastle Gateshead Initiative’s recent work in Berlin attending a leading leisure exhibition to boost numbers of German tourists taking short city breaks in NewcastleGateshead.”

NewcastleGateshead Convention Bureau will jointly attend IMEX with representatives from VisitBritain the UK’s international tourism agency strengthening its on-going partnership with the highly influential visitor body.

Germany joins Newcastle Gateshead Initiative’s key international markets of Spain, Norway, Denmark, Scandinavia and Ireland

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